NEWS & ARTICLES

This year, the Thailand Tourism Festival is the 43rd edition and will be held from 26-30 March 2025, 10:00 a.m. to 9:00 p.m. at Halls 1-4, G floor, Queen Sirikit National Convention Center. The Thailand Tourism Festival is a national tourism event that aims to stimulate domestic travel demand by creating awareness of the uniqueness of each region in Thailand, presenting information on tourist attractions, cultural performances, local handicrafts, and famous foods from each province.

The concept of this year’s event is to transform Thai tourism into a new dimension, namely, to drive the concept of Carbon Neutral Tourism, which will elevate the image of Thai tourism to sustainable tourism, in line with the special campaign for 2025, which is the year of Thai tourism, namely “Amazing Thailand Grand Tourism & Sport Year 2025”, which will present tourism products and services “5 Must Do in Thailand”, including MUST TASTE, MUST TRY, MUST BUY, MUST SEEK and MUST SEE products that maintain the distinctive identity of each region in terms of culture, traditions, lifestyle, food and local wisdom through various innovation zones within the event that are diverse, like a collection of the wonders of Thailand in one event.

From this concept, TAT has linked to 5 Must Do in Thailand, one of the important policies of the Thai government, which is considered the Grand Strategies of Thailand. TAT has received this policy to set the communication guidelines and do marketing as follows:

Must Taste Thai food, the origin of deliciousness and the eating habits of people in each region, each province, from ingredients, cooking, cooking, decoration, from the kitchen behind the house to Michelin restaurants, food as medicine, food made from organic ingredients, eating well that helps the world and promotes the agricultural society which is the foundation of Thailand.

Must Try Muay Thai, a story of a martial art that is popular with people all over the world, including activities that create experiences and challenge the body and mind.

Must Buy Fashion, Thai fabrics, local identity products, and handicrafts, crafts that tell the stories of life, creativity, and inspiration of Thai people through various art forms, from fabrics woven from looms under houses, tie-dyed clothes with cool patterns by Young Designers, to Haute Couture (haute couture) made by Thais.

Must Seek New tourist attractions or new perspectives and stories in the same places, adding more impressions, creating value and meaning in the journey.

Must See Cultural performances, festivals, and traditions throughout Thailand that reflect the way of life, beliefs, and fun and excitement of people in each locality throughout Thailand.